Monday, September 30, 2019

Commercialization of Agriculture Essay

Introduction The British rule had pronounced and profound economic impact on India. The various economic policies followed by the British led to the rapid transformation of India’s economy into a colonial economy whose nature and structure were determined by needs of the British economy. One important aspect of British economic policy was commercialization of agriculture. Commercialization of agriculture which can be defined as a process where peasants start producing primarily for sale in distant markets, rather than to meet their own need for food or to sell in local markets, (Roy, 2007) has taken place at different times in response to different stimuli. In the Indian context though a number of commercial crops such as cotton, tobacco and sugarcane were grown fairly extensively even before the advent of British rule (Habib, 1982), since land revenue had to be paid mostly in cash and the prices of these crops were much higher at that time relative to the prices of foodgrains, however, commercialization of agriculture at that time corresponded only to the requirements of traditional â€â€"revenue economy‘ in which the main form of revenue payable happened to be an indistinguishable mix of tax, tribute and rent (Raj, 1985). No doubt the need to pay revenue in cash was the initial compelling force for the marketing of agricultural produce, the large surpluses so extracted from agriculture, without a flow of goods and services in the reverse direction in exchange, was basically an impediment to further commercialization (Raj, 1985). Thus, commercialization of agriculture in pre-British period existed only in its embryonic form. In true sense, therefore, agriculture of India got a commercial orientation during the British rule. Industrialization in Europe and Commercialization of Agriculture in India The commercialization of Indian Agriculture took place not to feed the industries of India because India was far behind in industrial development as compared to Britain, France, Belgium and many other European countries of eighteenth century. The commercialization of Indian Agriculture was done primarily to feed the British industries that it was taken up and achieved only in cases-of those agricultural products which were either needed by the  British industries or could fetch cash commercial gain to the British in the European or American market. For example, several efforts were made to increase the production of cotton in India to provide raw and good quality cotton to the cotton-textile industries of Britain which were growing fast after the Industrial Revolution in Britain. Therefore, cotton growing area increase in India and its production increased manifold with gradual lapse of time. Indigo and more than that, tea and coffee plantation were encouraged in India because these could get commercial market abroad. It was beneficial to the British planters, traders and manufacturers, who were provided with opportunity to make huge profits by getting the commercialized agricultural products at, throw away prices. The commercialization of Indian agriculture also partly benefited Indian traders and money lenders who made huge fortunes by working as middlemen for the British. This regard they acted as conduits delivering the products from peasants to the British company from where it was taken abroad. Though markets and trade in agricultural goods existed in quite organized forms and on a large scale in the pre-British period but the market expansion in the British period marked a qualitative and quantitative break. According to Tirthankar Roy, there were three main qualitative changes. â€â€"First, before the British rule, product markets were constrained and subject to imperfections, given multiplicity of weights and measures, backward and risky transportation systems, and extensive use of barter. British rule and the railways weakened these constraints. By doing so, it enabled closer integration of global, regional and local markets. Second, from the time of industrial revolution, a new international specialization began to emerge as a result of trade. India specialized, in agricultural exports. Third, in turn, changes in the product market induced changes in land, labor, and credit markets‘ (Roy, 2007). The American Civil War also indirectly encouraged commercialization of agriculture in India: the British cotton demand was diverted to India. The demand of cotton was maintained even after the civil war ceased because of the rise of cotton textile industries in India. The commercialization of India agriculture was initiated in India by the British through their direct and indirect policies and activities. Firstly, the new land tenure system introduced in form of permanent settlement and Ryotwari Settlement had made agricultural land a freely exchangeable commodity. The Permanent settlement by giving ownership right to the zamindars created a class of wealthy landlords; they could make use of this ownership right by sale or purchase of land. Secondly, the agriculture which had been way of life rather than a business enterprise now began to be practiced for sale in national and international market. Thirdly, the political unity established by the British and the resulted in rise of the unified national market. Fourthly, the spread of money economy replaced the barter and agricultural goods became market items and the replacement of custom and tradition by competition and contract. Finally, the British policy of one way free trade also acted as sufficient encouraging factor for commercialization as the manufactured items in textile, jute etc. could find free entry in Indian markets, where as the manufactured goods did not have similar free access to European markets. Impact of Commercialization on Indian Agriculture It is interesting to note that though there is little controversy with regard to the role of British in initiating and promoting the forces which led to the commercialization of Indian agriculture, however, the nature of commercialization and its impact on the Indian peasantry had been very controversial issue, both during and after the British rule. To the nationalists, it was not out of the free will of the cultivators– commercialization of agriculture was forced and artificial (Dutt, 1906). This was so because the high pitch of revenue demand in cash compelled the cultivators to sell large portion of the produce of their fields keeping an insufficient stock for their own consumption. On the other hand the colonial bureaucracy argued that it was the market force rather than the pressure of land revenue that was drawing the farmers into the business of production for the market. The commercial crops were more profitable and this economic incentive led them to produce for sale and export, thus making it possible for them to increase per capita income. Furthermore, the imperialist historiography and the colonial bureaucracy viewed commercialization of  agriculture, the expansion of trade in agricultural products and the rising agricultural prices as an indication of the â€â€"growing prosperity of the peasantry.‘ (Satyanarayana, 2005). On the other hand anti-imperialist historiography (both nationalist and radical Marxist) emphasizing the negative impact of commercialization of agriculture and the integration implied that agricultural production in India was to be determined by imperial preferences and needs (Bhatia, 1967). Moreover, other historians following the neo-classical economic theory or with anti-imperialistic orientations (Marxists and non Marxists) have extended their support to either of the two. The commercialization of agriculture was a forced and artificial process for the majority of Indian peasants. It was introduced under coercion of the British and not out of the incentive of peasantry at large. The peasantry went for cultivation of commercial crops under duress. Most importantly the life of the Indian peasant was tied to the highly fluctuating national and international market. He was no longer a deciding factor in agricultural practices. Further, by making agricultural land a tradable commodity, the peasant lost his security feeling. High land revenue demand forced him to take loan from the money lender at high interest rates. Failure to pay debt in time meant loss of land to the money lender at high interest rates. It led to land alienation and increase in the number of agricultural laborers whose conditions especially in plantation industry was pathetic. He had to pay the land revenue due to the British government in time. Moreover, he had to grow commercial crop on a specified tract of his land under the oppression of planters. Also, Indian money lenders advanced Cash advances to the farmers to cultivate the commercial crops and if the peasants failed to pay him back in time, the land of peasants came under ownership of moneylenders. The poor peasant was forced to sell his produce just after harvest at whatever prices he could get. This placed him at the money of the grain merchant, who was in a position to dictate terms and who purchased his produced at much less than the market price. It also resulted in reduced area under cultivation of food crops. The net result of this change was that Indian failed to produce even that much food  crops which could provide even two square meals a day to its population. The misery was further enhanced became the population of India was increasing every year, fragmentation of land was taking place because of the increasing pressure on land and modern techniques of agricultural production were not introduced in India. While the upper class and British industries benefited-from it, the Indian peasants’ life was tied to remote international market. It affected adversely the poor people of India; it became difficult for them to get even sufficient food. This becomes ample from the fact that ill 1880 India had a surplus of foodstuffs to the extent of five million tons and by 1945 it had a deficit of 10 million tons. George Byn records that from 1893-94 to 1945-46, the production of commercial crops increased by 85 percent and that of food crops fell by 7 percent. This had a devastating effect on the rural economy and often took the shape of famines. Bhatia believes that the earlier famines were localized, and it was only after 1860, during the British rule, that famine came to signify general shortage of foodgrains in the country. There were approximately 25 major famines spread through states such as Tamil Nadu in the south, and Bihar and Bengal in the east during the latter half of the 19th century. Great Depression and Indian Agriculture A global economic depression broke out in 1929. However, the causes were more diverse and multi-pronged, with the decrease in costs and economic deflation of the post-war period being one of the main reasons. This deflation was caused by excessive manufacturing activities during the First World War. As a result, huge stocks of goods were piled up without being used. Wartime expenditure had reduced the countries of Europe to a state of heavy debt (Manikumra, 2003). With the outbreak of the Second World War, India was required to provide the resources for financing the war expenditures, which amounted to nearly 38 billion rupees from 194146. Government attached excessive importance in maintaining war related production, as a result of which a comprehensive system of supplying food to the urban areas at controlled prices was put in place. The rural poor were not viewed as being essential to the war effort and so the main burden of war financing was  passed on to them. With the Great Depression, agricultural prices worldwide started falling earlier than industrial prices. As a result, the manufacturing-agriculture terms of trade turned sharply against agriculture. A substantial redistribution took place from the mass of rural producers to urban classes. Thus the combination of the long term trend of decline in per head production of foodgrains, a rise in per head production of exportable and the effects of deteriorating terms of trade created a set of pre-famine conditions in the sense that any substantial shock to the economic system under these circumstances was almost certain to precipitate famine in the absence of countervailing intervention. Taxes were jacked up and deficit financing by printing money was resorted to and money supply is estimated to have raised five folds in the four years from 1940.As a result there was a war boom and profit inflation. Rice price started an upward spiral from the last quarter of 1941, doubled within a year a nd quadrupled within eighteen months. Also, the colonial government from the beginning strongly pushed exportable production by forcible cultivation of poppy in the early 19th century and export of opium to China, culminating in the infamous opium wars and indigo mutiny. With time overt force became less necessary as the pressure of revenue demand transmitted down to the peasant cultivators as the pressure of rental demand and in the case of landlords paying the revenue; compelled peasants to grow more commercial crops to sell and to commercialize food production itself. Famine: Indian Agriculture strained by commercialization and Great Depression The fall in prices had been higher in India compared to the rest of the world, the price of commodities manufactured in India rose dramatically compared to imports from the United   Kingdom or some other country in the world. The Great Depression had a terrible impact on the Indian farmer. While there was a steady, uninhibited increase in land rent, the value of the agricultural produce had come down  to alarming levels. Therefore, having incurred heavy losses, the farmer was compelled to sell off gold and silver ornaments in his possession in order to pay the land rent and other taxes. Farmers who were cultivating food crops had earlier moved over to cash crop cultivation in large numbers to meet the demands of the mills in the United Kingdom. Now, they were crippled as they were unable to sell their products in India due to the high prices; nor could they export the commodities to the United Kingdom which had recently adopted a protective policy prohibiting imports from India. An ex ante excess of investment over savings was converted to equality through forced savings extracted via food price inflation from the rural population. The consumption of food was then estimated at one and a half pound per individual and in 1945 it was 1 pound. Nearly thirty percent of the Indian population was estimated to be suffering from chronic malnutrition and under nutrition. Thus, the commercialization of agriculture in India by the British was also one of the important causes of the impoverishment of the Indian people. This resulted in a combination of famines and epidemics claiming around 2.7 to 3.1 million lives. The most cited example is that of ―Bengal Faminesâ€â€". Romesh Chunder Dutt argued as early as 1900, and present-day scholars such as Amartya Sen agree, that some historic famines were a product of both uneven rainfall and British economic and administrative policies, which since 1857 had led to the seizure and conversion of local farmland to foreign-owned plantations, restrictions on internal trade, heavy taxation of Indian citizens to support British. The Great Famine of 1876–78, in which 6.1 million to 10.3 million people died and the Indian famine of 1899–1900, in which 1.25 to 10 million people died were the most destructive famines. The Bengal Famine resulted in approximately 3 million   deaths. Generally the estimates are between 1.5 and 4 million, considering death due to starvation, malnutrition and disease, out of Bengal’s 60.3 million populations. Half of the victims would have died from disease after food became available in December 1943. Generally it is thought that there was serious decrease in food production during that time which is coupled with continuing export of grain. However according to Amartya Sen, there was no significant decrease in food production in 1943 (in fact food production  was higher compared to 1941). The highest mortality was not in previously very poor groups, but among artisans and small traders whose income vanished when people spent all they had on food and did not employ cobblers, carpenters, etc. The famine also caused major economic and social disruption, ruining millions of families. Conclusion Since colonial times, opinions would seem to have been divided between â€â€"optimists‘, for whom commercialization marked progress and a growing prosperity for all; â€â€"pessimists‘, for whom it marked regress into deepening class stratification and mass pauperization; and â€â€"skeptics‘ who held that it made very little difference and that its impact was largely absorbed by pre-existing structures of wealth accumulation and power on the land. However, capitalization in the 21 st century is said to create similar impact as colonial times, the only difference being that the later one was forced through oppressive policies, whereas the former would be market driven. The farmer in his choice of crops attached greater importance to market demand and price than o other factors. Capitalism has mixed impacts on Indian agriculture. While it brings about liberalization and globalization that leads to trans-border availability of agricultural products all over the world, it breaks the economic self-sufficiency in India leading to greater dependency on  market forces. Export of food products is one of the major reasons for inflation in India, it reduces the availability of agricultural products in India, increasing the demand and thus escalating the prices. Trade and liberalization has also made Indian agriculture vulnerable to global crisis. However, it provides for a national economy and also brought about regional specialization of crops on an efficient basis. Hence, it is essential to learn from the lessons in the past and formulate policies to mitigate the negative impacts on Indian agriculture while being globally connected and liberalized. References Atchi Reddy, M., The Commercialization of Agriculture in Nellore District: Effects on Wages, Employment and Tenancy. † in Essays on the Commercialization of Indian Agriculture, editors et. al. K.N.Raj, 163-83. Delhi: Oxford University Press, 1985. Avineri, Shlomo editor. Karl Marx on Colonialism and Modernization. Garden City: 1969. Barber, William. British Economic Thought and India 1600-1858: A Study in the History of Development Economics. Oxford: Oxford University Press, 1975. Bardhan, Pranab K. Land, Labor, and Rural Poverty: Essays in Development Economics. Delhi: Oxford University Press, 1984. Bhatia, B.M. Famines in India, 1860-1965. New York (1967) Beaud, Michel. A History of Capitalism, 1500-1980. New York: Monthly Review Press, 1983. Bernanke, B.S. Essays on the Great Depression. Princeton University Press, Princeton, 2000 Bharadwaj, Krishna. â€Å"A View on Commercialisation in Indian Agriculture and the Development of Capitalism.† The Journal of Peasant Studies 12, no. 4 (1985): 7-25. Chaudhuri, Binay Bhushan. â€Å"The Process of Agricultural Commercialisation in Eastern India During British Rule:A Reconsideration of the Nations of ‘Forced Commercialisation’ and ‘Dependent Peasantry’.† In Meanings in Agriculture: Essays in South Asian History and Economics, Editor Peter Robb, 71-91. New Delhi: Oxford University Press, 1996. Dutt, R. C. Economic History of India in the Victorian Age, 1837-1901. London (1906). Greenough, Paul R. Prosperity and Misery in Modern Bengal: The Famine of 1943-1944. New York: Oxford University Press, 1982. Habib, Irfan (ed.), The Cambridge Economic History of India, Vol. 1, c.1200-c.1757 New Delhi: Orient Longman (1982). Ludden, David. â€Å"Agrarian Commercialism in Eighteenth Century South India: Evidence From the 1823 Tirunelveli Census.† Indian Economic and Social History Review 25, no. 4 (1988): 493-520. ———. â€Å"The Terms of Ryotwari Praxis: Changing Property Relations Among Mirasidars in the Tinnevelly District.† In Studies in South India: An Anthology of Recent Research and Critical Scholarship, Editor Pauline Kolenda, pp.151-70. Madras: New Era Publications and the American Institute of Indian Studies, 1985. Ludden, David (editor). Agricultural Production and Indian History. Delhi: Oxford University Press, 1994. Manikumar, K. A. A Colonial Economy in the Great Depression, Madras (1929–1937). Orient Blackswan. (2003). ISBN 978-81-250-2456-9. Mishra, Satish Chandra. â€Å"Commercialisation, Peasant Differentiation and Merchant Capital in Late Nineteenth Century Bombay and Punjab.† Journal of Peasant Studies 10, no. 1 (1982). Mokyr, Joel editor. The British Industrial Revolution: An Economic Perspective. Boulder: Westview Press, 1993. Naoroji, Dadabhai. Poverty and British Rule in India. 1901. http://www.historydiscussion.net/british-india/expansion-and-commercialization-ofagriculture-during-the-british-rule-in-india/640 (accessed on September 4th, 2014) Raj, K.N. Neeladari Bhattacharya, Sumit Guha, and Shakti Padhi (ed.), Essays on Commercialization of Agriculture in India. Delhi: Oxford University Press, (1985), p. viii. Rajasekhar, D. â€Å"Commercialization of Agriculture and Changes in Distribution of Land Ownership in Kurnool District of Andhra 9C.1900-1950).† The South Indian Economy: Agrarian Change, Industrial Structure, and State Policy, C1914-1947, 78-119. Delhi: Oxford University Press, 1991. Ray, Rajat Kanta. â€Å"The Bazaar: Changing Structural Characteristics in the Indigenous Section of the Indian Economy Before and After the Great Depression.† The Indian Economic and Social History Review 25, no. (3) (1988): pp. 263-318. Robb, Peter. â€Å"Peasant’ Choices? Indian Agriculture and the Limits of Commercialization in Nineteenth-Century Bihar.† The Economic History Review XLV, no. 1 (1992). Roy, Tirthankar. The Economic History of India, 1857-1947. New Delhi: Oxford University Press, second edition (2007), p. 124. Satyananarayana A., Expansion of Commodity Production and Agrarian Market. New Delhi: Oxford University Press, second edition (2005), p. 182. Satyasai, K. J. S., and K. U. Viswanathan. â€Å"Commercialisation and Diversification of Indian Agriculture.† Economic and Political Weekly 31, no. 45-46 (1996): 3027-28. Sen, Amartya K. Poverty and Famines: An Essay in Entitlement and Deprivation. New York: Oxford University Press, 1981. Shiva, Vandana. Ecology and the Politics of Survival: Conflicts Over Natural Resources in India. Newbury Park, CA: Sage Publications, 1991. Tilly, Louise A. â€Å"Food Entitlement, Famine, and Conflict.† In Hunger and History: The Impact of Changing Food Productionand Consumption Patterns on Society, Editors Robert I. Rotberg and Theodore K. Rabb, 135-52. Cambridge: Cambridge University Press, 1983. Wakimura, Kohei. The Indian Economy and Disasters during the Late Nineteenth Century: Problems of Interpretation of Colonial Economy. http://srch.slav.hokudai.ac.jp/rp/publications/no10/10-06_Wakimura.pdf (accessed on September 6th, 2014) Washbrook, David. â€Å"The Commercialization of Agriculture in Colonial India: Production, Subsistence and Reproduction in the ‘Dry South’, C. 1870-1930.† Modern Asian Studies 28, no. 1 (1994): 129-64.

Sunday, September 29, 2019

Importance of a Logo for Any Business Essay

Many a time, entrepreneurs wonder what a good logo meant for the business? A long set of questions may erupts in minds of business people regarding the importance of logo to business like why is it important, does it matter what it looks like, besides many others. In this article, I just want to clear up the haze from this aspect and we will do an analysis regarding the value that you place on having a good logo for your business. Now a days, a logo is very important from the business point of view. Experts say that it speaks volume about the company and some further adds that business logo is capable of making or breaking the business. In the current business scenario a logo tells your clients about the future prospects of your organisation, it directs them whether you are a right person to do a business or not. Logo gives an identity to the company. This creatively designed symbol is the center of the marketing job and is put on everything right from products to letters, business cards, websites and advertisements. In nutshell, your business logo is just as important as your name. Three reasons why one should design a logo: There are innumerable advantages of a logo to a business owner. But following are the three main reasons of designing a logo for the organisation. Built credibility and trust: Having a good logo denotes seriousness of an entrepreneur towards his business. It conveys a sense of security among people with whom you do business besides making you more legitimate and trustworthy. Showcases professionalism: It not only built credibility but also showcases the sense of professionalism on your part. A well designed logo denotes highest degree of professionalism and showcases that you are sincere towards your business dealings. Infuse your personality into the brand: Your business can convey lot of things. Similarly a logo depicts lot of things about the business to your business associates. As we discussed earlier it showcases professionalism and built a sense of credibility so it is very important to pick the right logo at the right time.

Saturday, September 28, 2019

E-marketing Essay Example | Topics and Well Written Essays - 2000 words - 1

E-marketing - Essay Example Web 2.0 helps to create websites that look and can act like desktop programs. The web2.0 space leads to the evolution of three distinct areas – user-generated content sites, social media applications and true online communities (Young, 2007). User-generated content also known as consumer generated media (CGM) reflects the expansion of media production through new technologies one of which is blogs. The term ‘weblog’ was coined in December 1997 by Jorn Barger in his â€Å"Robot Wisdom Weblog† (Johnson, 2007) although some claim that the earliest blog was the first web site created by Tim Berners-Lee in 1991 (Herring et al, 2005). Blog is the short form of weblog and blogs are commonly referred to as diaries and is not traditionally associated with formal library communication. The definition of blogs also differs and there is no consensus on what it actually is supposed to mean. While the Merriam-Webster Online refers to blogs as a website that contains online personal journal with reflections, comments and hyperlinks provided by the writer, Yahoo calls it a non-commercial website that contains dated log format with links to other websites. Edelson (2005) describes it in simple words as "just" a browser interface to web site publishing. This sort of publishing is easier for the user and different for the systems administrator. In other words blogs are basically websites where content can be added through a web browser. The user just has to type into the field and click and the blog is posted. Other features include automatic archiving of posts, a search engine, a calendar, timed release of postings, and perhaps most significant, commenting. Blogs also provide RSS (really simple syndication) Feeds. Websites also can provide this feed but blogs automatically refreshes it. Software is available to create and maintain blogs that are posted in reverse chronological order (Herring et al, 2005). The concept of blogging gained

Friday, September 27, 2019

Leadership theory (transformational theory) the components are Essay

Leadership theory (transformational theory) the components are inspiration & individualized consideration - Essay Example Inspiration in transformational leadership means the positive impact a leader has on his followers. The leader should inspire a vision that brings out the best capabilities of his sub-ordinates and pushes them to give their best. On their level best inspiration will push the sub-ordinates to go beyond the ordinary, inspiring extra-ordinary confidence and optimism about the future and belief in their own capabilities. The theory works well across all cultures and cross-culture as well. In Arabic cultures people are inspired by leaders who have a personal touch to their work. While in western cultures work is non-personal. Nevertheless, both the cultures require an inspiration and leaders in both cultures follow transformational models. Individualized consideration is the second part of transformational leadership theory which actually works reasonably well across cultures. Individualized consideration requires the leader to attend to each sub-ordinate individually, keeping all communication channels open and learning about behavior patterns. This also encourages the sub-ordinates to share ideas and celebrate the idea of individual contribution to a project. Individualized consideration works because the leader acts like mentor instead of a bureaucratic boss. Sub-ordinates warm up to the idea of contributing more to their jobs than routine work and they also feel that they are being given special attention by their bosses. Secondly, transformational leadership has lead leaders to work more efficiently in different cultures and different settings due to its wide acceptance. The Internet has made the sub-ordinates more open to transformational type of leadership which is helping different cultures assimilate. A few days back I decided to take up a small job as the store manager. It wasn’t something I hadn’t done before. Back in high school I had worked with my dad at his shop but to work for someone else is new to

Thursday, September 26, 2019

Critical Reflection Essay Example | Topics and Well Written Essays - 2000 words

Critical Reflection - Essay Example This proved to be the magic bullet, as the woman was not readmitted to the hospital, and gradually got better as her med compliance helped her overcome her acute mania symptoms and consistent outpatient therapy alleviated these symptoms as well. I was called to meet with a 33-year-old woman, who had a young son, in a psychiatric facility as a part of the crisis response team attending to this womans case. The woman has bi-polar disorder and was in acute mania. She had crashed her car, then was taken away by police escort to the psychiatric facility because her estranged husband had called the police after her accident, having recognized the signs of acute mania in this woman. At the time she was admitted to the hospital she was incoherent and did not know where she was or why she was there. She had no recollection of the accident, and, if asked if she felt that she was a danger to herself or others, she had ranted that she wished that she were dead, and she was afraid that she had killed her son, even though the son was not in the car at the time of the accident. The woman had been hospitalized five times before for acute mania. I was assigned to her case as a part of the team that was in charge of helping her assimilate into the outside world from the hospital. The first time that she was in the hospital, everything went relatively smoothly upon discharge, although I had some concerns because the woman was not 100% even then. However, the woman had stabilized, with the help of the medication that she was provided in the hospital. The woman had a place to stay at a friends house. I had a meeting with the friend to make sure that it was a healthy environment for this woman, and found the friend stable, intelligent and patient. The friend was willing to let this woman stay at her house until she stabilized completely and

Wednesday, September 25, 2019

Literature Review Essay Example | Topics and Well Written Essays - 1250 words - 2

Literature Review - Essay Example Illustrations are also given in the article such as how to attract viewers by personalizing the sites with music, pictures and information. As a reader, this article - although it is short and written simply – interests and excites me because of the way the writer expresses his ideas. The tips and examples given are really informative and useful. The second article is also written by Richard Lowe, Jr.; it is entitled â€Å"Web site Design: Who is your audience?†. The article intends to scrutinize the arguments propounded by the writer in defining the group audience expected to view the site. The article is written in an informal style and is a clearly understandable piece of work. The objective of the article is for the new web designers and creators, as well as for the old amateur web designers, to be on familiar terms with their audience. The article is presented with tips and example of the possible procedures. What makes it more interesting is that the explanations and the evidences written in the article are based on the author’s own experience since the author is the Webmaster of the Internet Tips And Secrets. The examples and contents are well developed, organized and structured; the framework is also explained clearly. Therefore, as a reader, the tips are pretty interesting since the discussion concerns the contemporary issues like the quality and attraction and of websites; subjects that are in demand at the moment. â€Å"Don’t lose visitors because of poor site design†, the article written by Tony Murtagih, is the third article I wish to review. The intention of the article is to help people in avoiding common mistakes that novice as well as expert designers make. The clearly stated article and the simple, informal writing is addressed to the entire website designer. The main aspects of the article include how website design influences the visitors to stay browsing within a website. The writer, Tony Murtagih, who has ten years of experience in

Tuesday, September 24, 2019

Discrimination of Female Candidates bu Police Departments Assignment

Discrimination of Female Candidates bu Police Departments - Assignment Example I believe this is clearly not an accurate analysis. The role of a police officer can never change. It can expand though, which is more likely to be the scenario now. Conflict resolution, communication skills, and problem-solving abilities have become more critical and hence, it is crucial to assess the candidate’s abilities in these areas. But that certainly does not mean physical confrontation is no longer a part of the job of a police officer of today. Hence, using physical standards to judge a candidate’s abilities will always remain in practice, regardless of how people feel about it. It is true that on the first attempt, most female candidates tend to fail these physical standards at a much higher rate than men. According to the U.S. Justice Department, their rates were 80 percent lower than their male counterparts between 2005 and 2011. Hence, obviously, these kinds of tests tend to reduce the number of eligible females at a higher rate than males. The LAPD, which works to increase women representation in all areas, argues that physical standards such as bench-pressing and the ‘wall’ are pretty useless and discriminatory when it comes to the practice field, so such tests should be removed from the induction exams, so they can easily achieve the desired 43 percent female hiring goal. Law enforcement agencies, however, argue that their fitness criteria are made according to the standards of the job requirement, and not of those of any male or female. This is actually understandable since an agency would want never want to hire an unfit candidate. It is also true that the rate at which females pass the remediation test is nearly equal to that of the male candidates.     

Monday, September 23, 2019

Observing Essay Example | Topics and Well Written Essays - 1000 words

Observing - Essay Example The Pecos Park is a park in Phoenix with a multipurpose activities taking place. Situated in the Phoenix park it consists of athlete fields, which are used as a sports ground for most of the games (Leach & Huey 38). There is a lot of noise there as most of the games are played at the same place. This includes runners, some people exercising, and children running here and there - a good place for bonding and also nurture your talent. Guardians and children are seen to be bonding by involving in the game activities, which improves their relationship. There are also adult and baby swimming pools. You can hear there the splashing of water children make while swimming, using floaters and enjoying their time. This is evident from the smile on their faces as they swim, and just have the feeling of water in the air. The children are not the only people swimming. There are also adults who come here during their free time for the recreational activities. It is a good site to visit as while others are swimming, there are those basking in the sunlight, taking refreshments and observing the surrounding. Some people are playing around the swimming pool and some are chatting having a good time there. Some unskilled swimmers are trained by the trainers or use floaters in learning. Lifeguards can also be seen around in case of emergencies. There is also a basketball court where basketball games are taking place, the sounds of which can be heard from the movements of people, pushing each other and also the audience who are cheering. This game seems to need people who are strong as there is the pushing and pulling in the field, and this looks tough to be involved in. Most of them are well fit and tall, which is a major requirement in this field. There is also a tennis court with players who seem to be participating for fun. Tennis playing involves a lot of strength as you can hear some noises as they hit the ball. It requires

Sunday, September 22, 2019

To Kill a Mockingbird Essay Example for Free

To Kill a Mockingbird Essay To Kill a Mockingbird alludes to Atticuss warning to Scout not to shoot her rifle at mockingbirds because they do nothing to harm people or there crops they only provide lovely music for people to listen to. (p. 119) Without this warning in the story the title wouldnt make sense, it would just be an off shot statement oblivious to the surrounding story. The warning is cryptic at first glance but looking back one can interpret this as foreshadowing. Atticuss warning is later turned into a metaphor when Tom Robinson, an innocent man who picked cotton for Link Deas, is accused of raping a young woman whos house he walked by twice a day. This is where Ms. Lee creates the metaphor between the mockingbird and Tom Robinson, the crippled African-American man accused of rape. The mockingbird and Tom Robinson have several similarities, they are both innocent, and free of sin, they are both humble and try only to good and it is considered a sin to kill a mockingbird and a crippled man. Tom Robinson is a crippled African-American man being used as a scapegoat for a crime that never happened. He was proven innocent by a lawyer accepting of all races, yet was jailed by a jury unable to push aside a prejudice and end a portion of racism in small southern town. As readers we are led to believe that Tom Robinson was an innocent man accused for a crime that he didnt commit, and jailed by a court of intolerance. Tom Robinson was killed as a criminal but died as an innocent man, he did not commit the crime that was pressed upon him, and was wrongfully killed while serving time for his oppression. The title of To Kill a Mockingbird has very little literal connection to the plot, but it carries a great deal of symbolic weight in the book. In this story of innocents destroyed by evil, the â€Å"mockingbird† comes to represent the idea of innocence. Thus, to kill a mockingbird is to destroy innocence. Throughout the book, a number of characters (Jem, Tom Robinson, Dill, Boo Radley, Mr. Raymond) can be identified as mockingbirds—innocents who have been injured or destroyed through contact with evil. This connection between the novel’s title and its main theme is made explicit several times in the novel: after Tom Robinson is shot, Mr. Underwood compares his death to â€Å"the senseless slaughter of songbirds,† and at the end of the book Scout thinks that hurting Boo Radley would be like â€Å"shootin’ a mockingbird. † Most important, Miss Maudie explains to Scout: â€Å"Mockingbirds don’t do one thing but . . . sing their hearts out for us. That’s why it’s a sin to kill a mockingbird. † That Jem and Scout’s last name is Finch (another type of small bird) indicates that they are Scout is puzzled by this remark and asks Miss Maudie Atkinson about it. Miss Maudie says that:

Saturday, September 21, 2019

Famous Thinkers Essay Example for Free

Famous Thinkers Essay There are many famous thinkers that have lived on this earth who have made significant changes to everyones lives. A couple famous thinkers stand out amongst them all. These two are Mr. Bill Gates and Reverend Dr. Martin Luther King, Jr. Their contributions society have been great and were based off of their personal, social and political environments. They had both sought to solve problems or issues that people faced and they were able to provide solutions and implement them. The solutions they provided all followed a creative process, which will be compared to each other, and their ideas will be critiqued to discuss what they could have done differently. Contributions to Society Mr. Bill Gates and Reverend Dr. Martin Luther King Jr. have both contributed to society in different ways. Bill Gates had gained immense wealth through the creation and sales of Microsoft Windows, and he is using this wealth for philanthropic reasons. The Bill and Melinda Gates Foundation contributes to societies throughout the world. Their contributions range from providing vaccines in Africa, to financial services for the poor in the United States. These contributions affect society as they provide better health by helping prevent illness and helping better the lives of those less fortunate. Reverend Dr. Martin Luther King Jr. lead the change in gaining equal civil rights for African Americans by using nonviolent civil disobedience. The Environment Mr Bill Gates and Reverend Dr. Martin Luther King Jr. lived in different environments which attributed to their creativity in solving problems or issues. Bill Gates was raised in a financially responsible family, and attended a preparatory school which allowed him to focus on computer programming. This environment allowed Bill Gates to excel in what he loved and create the Microsoft organization. Bill Gates gained enormous wealth through his creation of Microsoft, which he now uses for the Bill and Melinda Gates Foundation. Reverend Dr. Martin Luther King Jr. lived in a rough environment. He grew up where African Americans where considered a lesser person and were segregated because of their race. This eventually lead Martin Luther King Jr. to take lead in the civil rights movement, which brought him to direct the march on Washington, D.C and give his I Have a Dream speech. Solving Problems or Issues Mr. Bill Gates and Reverend Dr. Martin Luther King Jr. both address issues in society. Bill Gates addresses issues across the world, where Martin Luther King Jr. addresses civil rights issues in the United States. Bill Gates, through the Bill and Melinda Gates Foundation, currently aids in numerous issues throughout the world. Some of the more widely known issues are support for better education in the United States, and contributions to providing vaccinations in Africa. The issues that Bill Gates seeks to solve is poor education in the United States and to prevent disease and death in developing countries. Martin Luther King Jr. had addressed the civil rights issues to help gain equal rights for African Americans in the United States by use of nonviolent civil disobedience. Solutions The Bill and Melinda Gates foundation works through funding other non-profit organizations working towards the common goal of helping impoverished people, providing health services in developing countries, and helping better the education system in the United States. Reverend Dr. Martin Luther King Jr. had a solution to bring the people together and spread the word of equal civil rights through speech, and motivation. Martin Luther King Jr. spoke at several different venues through the United States prior to the I Have a Dream speech in Washington, D.C. At the I Have a Dream speech, over 250,000 people attended and marched, showing non-violent civil disobedience. (The Nobel Foundation, 1964). Comparing the Creative Processes Bill Gates creative process was very simple in the fact that he has money, and wants to do good with it. His process was to create the Bill and Melinda Gates Foundation, find non-profit organizations that share a common goal, support them financially and repeat the process. Reverend Dr. Martin Luther King Jr. had a more complex creative process, where he had to bring the African American people together and get the leaders of the United States to listen. Martin Luther King Jr. began by traveling the United States, speaking where civil rights of African Americans where being denied. Through his speeches and travel, he brought together the African American people and accomplished the goal of gaining equal civil rights (The Nobel Foundation, 1964). Critique of Ideas The Bill and Melinda Gates Foundation can take an active role in their philanthropic ideals. The foundation currently supports other non-profit organizations that work toward the foundations goals. If Bill Gates could turn the foundation around and actively work towards their goals by doing something themselves, they may achieve greater success as other organization seeking support can follow their lead. Reverend Dr. Martin Luther King Jr. should not have done anything different. His motives of showing the world that the African American people are humans too, and deserve equal civil rights was conducted in a non-violent manner and accomplished his goal to gain equal civil rights. Conclusion Mr. Bill Gates and Reverend Dr. Martin Luther King, Jr. have provided great contributions to society across the world and in the United States. Their environments helped bring about this desire to contribute as they had both sought to solve problems or issues faced by society. The solutions they provided all followed a creative process, which Bill Gates could have done a better job at and Martin Luther King Jr. couldnt have done better. References Bill and Melinda Gates Foundation. (2013). Retrieved from http://www.gatesfoundation.org/ King, M. L. (2003). I HAVE A DREAM. Retrieved from http://search.proquest.com.ezproxy.apollolibrary.com/docview/394023549?accountid=35812. Ruggiero, V. R. (2009). The art of thinking: A guide to critical and creative thought (9th ed.). New York, NY: Pearson Longman. The Nobel Foundation. (1964). Martin Luther King Jr. Biographical. Retrieved from http://www.nobelprize.org/nobel_prizes/peace/laureates/1964/king-bio.html

Friday, September 20, 2019

Those Winter Sundays Analysis

Those Winter Sundays Analysis The poem, which I selected for analyzing and interpreting, is Those Winter Sundays by Robert Hayden. The question raised by the author has been attracting the readers for a long time, since it deals with a situation which most of people have experienced at least once in their lives. The authors language and artistic devices by which he transmits the idea that people often pay little attention to good deeds and kind attitude especially when they has become a part of somebodys routine leave a really strong impression, often making the reader stop and re-think his attitude towards some events in his or her life. In this poem the author recollects memories from his childhood, when his father rose before dawn to kindle the fire in order to warm their hose on winter morning. Hayden skillfully uses deep and powerful imagery to convey his emotions, not giving direct statements but letting the reader to surmise what was implied in the lines therefore making a bright and living picture of that event in his or her mind. Those Winter Sundays honors a much-criticized figure in American culture of the 1990s the withdrawn, emotionally inexpressive and distant (and probably unhappy and angry) father. The poem makes its way towards perceiving the emotional life of such a man. The poem realizes love as it lived in such a man (Goldstein and Chrisman 254). Beginning with the phrase Sundays too my father got up early the author indicates that his father got up early not only on Sundays, but during the whole week also, thus giving the image of a hard-working man, who though having a day off gives up his opportunity to have a rest for the sake of his family. Hayden also emphasizes that the man has got cracked hands that ached from labour in the weekday, making the reader to feel a little more drama and sympathy for his father. Te author sums up the first stanza with a simple literal line No one ever thanked him, therefore accomplishing splendidly his image of a caring man who shows a real regard for his family every day, but no one appreciates that. In the second stanza the speaker describes what he did, while his father performed his morning routine. The reader sees a little boy lying in his bed, reluctant to get up and waiting for the cold to stand away. The second line here also gives an important detail: When the rooms were warm hed call, one more time showing the fathers regard for the boy. However, the last line of this stanza may seem a bit puzzling: Fearing the chronic angers of that house. Such a phrase may imply various meanings. Without knowing the background of this verse it is hard to judge about what the author meant by these words. Of course there is a possibility that chronic angers relate to the house itself and living in poverty the boy does not love his home. But knowing the authors biography, especially the facts about his living in the atmosphere of fights and quarrels in the foster family, one can rather incline to the thought that the boy neither liked his house nor his father, therefore never noticing goo d qualities of his foster parent and care towards him even when they were displayed. In the third stanza Hayden refers to one more sign of regard from his father and polished my good shoes as well. Along with that he gives his own respond to such situation: Speaking indifferently to him, thus admitting ungrateful ignorance from his own side. In the final lines of the third stanza the speaker asks a rhetorical question: What did I know, what did I know/of loves austere and lonely offices? Hayden indicates that being a child he did not understand love often rather expresses itself indirectly, through help and care hidden in actions rather than through any kind of demonstrative expression such as words or embraces, which are commonly considered to be a real sign of love and care. One may suppose, that in his childhood, being a bit more selfish than now, like all children do and having little experience the speaker felt only negative energy that belonged to the house and paid no attention to his fathers effort to warm the house and polish the boys shoes. What is more the last two lines of the poem may also explain that the boys childhood was rather unhappy anyway, that is why he did not know much about love and was not able to appreciate it discerning it in his fathers routine. Containing traditional fourteen lines, this verse is an example of a sonnet, though the lines lack a reliable rhythm. There still are some rhymes and near-rhymes but no rhyme scheme. Though one should not omit that fact that the sonnet was written at the time when free verse was really popular in the Anglo-American literature. A kind of hidden alliteration is also implied by Hayden, such as the k sounds in the words ached,cracked, blueback and so on. In some way it adds elements of pain to the general atmosphere of the verse, especially if one takes the phrase cracked hands that ached. Gradually, the k sounds are replaced by the o sounds, like in the words good, shoes, know, love, offices etc. These drawling sounds evoke associations with love and loneliness. Therefore, along with the impression which the reader gained from the poem by reading the speakers narration of the event, the reader also perceives the same story by sonic means. The noise of this poem moves us through its emot ional journey from discomfort to lonely life (Goldstein and Chrisman 252). The author establishes a pensive and regretful tone almost from the very beginning. Even the heading Those Winter Sundays evokes an image of cold and often cloudy days, therefore producing a feeling of sadness and melancholy. Hayden introduces cold and uncomfortable images, like blueback cold to strengthen the picture of undesirable conditions of the unheated house. Hayden aids the initial tone of regret by sharing with the reader an image of the fathers cracked hands. All these means help the reader to realize clearly the main idea of the poem. The poems thesis is that the office of love can be relentless, thankless, and more than a little mysterious (Goldstein and Chrisman 252). All in all, this sonnet leaves a deep impression and induces to re-think the way in which we treat sometimes people who care for us. Therefore, one can learn a good lesson from it: there are times when a person simply does not see the love expressed indirectly, thus staying indifferent and ungrateful towards the person who does have a regard for him or her.

Thursday, September 19, 2019

Comparing the Two Versions of To Build a Fire Essay -- comparison comp

Comparing the Two Versions of To Build a Fire "I am absolutely confident that beyond the motif itself, there is no similarity of treatment whatever" (544). Jack London, writing in December 1908, was responding to an inquiry from the Richard W. Gilder, editor of Century Magazine. Gilder, having just published "To Build a Fire" in his magazine, was worried when he came across another version published 6 years earlier. London's explanation was that the first story was for boys and the new one was for men; the only similarity being the motif itself. Through careful analysis of the two stories, in light of this letter to Gilder, and another letter to Cloudesly Johns, it is apparent that although London claims no similarities (besides the motif), they definitely exist. Before the similarities are discussed, it is necessary to look at the obvious differences that London explains are in the "treatment" (544). The 1902 version was published for boys, while the 1908 version was published for men. London explains that the motif was "not only very strong, but was very true" (ibid). It seems that he first published it for boys as a sort of educational story; teaching the youngsters about the dangers of the cold weather. Hence, after Tom Vincent learns his lesson, he makes it to camp and doesn't receive any serious damage. Later, London was worried that he had given the motif "inadequate treatment" (ibid). Therefore, he handled the motif again, this time for men, adding a dog for good measure. Since this story was meant for an older audience, topics could be brought up that weren't appropriate to be discussed in the first one: the man considered killing the dog and using his body for warmth. In addition, the most obviou... ...story they are reading. Jack London has written a classic short story in the 1908 version of "To Build a Fire." This is the classic story of man fighting nature. In most genres (e.g. movies, novels, short stories) the main character comes out on top, however unlikely that is. Jack London takes literary naturalism and shows the reader how unmerciful nature is. Much like Stephen Crane in "The Open Boat," in which the one of the characters dies, London doesn't buy into that "has to have a good ending" contrivance. Through analysis of two London's letters (to R.W. Gilder and Cloudesly Johns) these two versions of "To Build a Fire" come alive with new meaning. Although there are many differences on the surface, both stories use his philosophy as expressed to Johns and both teach a moral lesson, one which will not soon be forgotten: "Never travel alone."

Wednesday, September 18, 2019

Immersion Schools :: Teaching Public Education

Immersion Schools Immersion schools started for a number of reasons, but predominantly to include native language use in the education of language-minority students. This enabled children from other countries to learn English along with studying in their native language. Immersion integrated native English speakers and native speakers of another language (such as Spanish or French) for most of the day, with the goals of promoting academic achievement, language development and cultural understanding of other students. Immersion schools keep their populations balanced, they hold around fifty percent native English speakers and fifty percent speakers of a non-English language. The academic instruction is held in both languages, with the non-English language being used from fifty to ninety percent of the time. This way the students can be the learners and the teachers at the same time. The two-way immersion creates a bilingual environment for all students; since the first language (for example English) is maintained while the second language (for example Spanish or French) is acquired. Schools are set up to promote this bilingual language learning. Teachers are persuaded to use cooperative learning, hands-on material and visual and graphic displays to teach the content material. The schools are required to have classroom materials in both languages, and school wide materials such as library resources and computer software in both languages. They ask for support from families and the community. They make serious efforts to ensure that both languages and cultures are thought of equally, and the families are included in the school decisions. Schools face some problems with beginning the immersion program. Not many of their teachers had ever experienced this kind of language immersion when they were in school, which makes it difficult to understand how to teach these children. The schools tend to try and create a program for the teachers to attend before coming into their own classroom, but there is only so much a program can prepare that teacher for. Traditional teaching and teaching at immersion schools are dramatically different. In Immersion schools language acquisition is important along with the basic teaching skills. Although teaching the second language is the most crucial part of immersion schools, teaching the basics and making sure that the children understand is still very important. Teachers at the immersion schools have four specific teacher tasks: to make the input comprehensible, to provide opportunities for language output, to enhance the comprehensibility of readings and to develop a system for providing constructive feedback.

Tuesday, September 17, 2019

Exploring The Novel Poisonwood Bible And Macbeth English Literature Essay

The drama Macbeth by William Shakespeare and the fresh Poisonwood Bible by Barbara Kingsolver, are literary plants that explore the deep desires of self fulfilment. While many different literary devices are outstanding in both plants, this paper will concentrate on the intervention of subjects by both writers. Namely the subjects of power and control. These subjects are best highlighted in Lady Macbeth from Macbeth and Nathan Price from the Poisonwood Bible. These two characters best develop the subjects of power and control through their shared features of aspiration, use and pitilessness. Ambition is a reoccurring tool of character development in both The Poisonwood Bible and Macbeth, employed by the writers to stress the overall subjects of power and control. Nathan is a clergyman from America in the Congo trying to conform the small town of Kilanga to the Catholic religion. His aspiration and motivations are powered by fright and blind religion in God, coupled with desire for personal power-which he self interestedly translated into taking control of the small town and holding power over the people. He besides believes that if he does non finish the undertaking he will be unable to come in heaven. His aspiration begins to over power his judgement, his ability to ground and his construct of household, which causes the small town people to beat up against him to seek and re derive their freedom and independency hence exercising their ain signifier of power and re-enforcing the overall subjects. Unlike Nathan ‘s gradual and increased aspiration, Lady Macbeth â₠¬Ëœs aspiration is instantly apparent from the beginning of the drama, and merely grows as the desire for the throne and its power direct her over the border. She right off begins to piece a program to kill King Duncan in order to put her hubby Macbeth in line for the throne. This compulsion drives her insane, and like Nathan her ability to ground, her judgement and her scruples are clouded by her demand for power and control. She acted in ways that showed that she would halt at nil in order to derive the throne even if it meant slaying. Both characters became so ambitious in their efforts to derive power and wield control, that it finally drives them to their ain deceases. Manipulation is another changeless, though more subtly employed, word picture tool in both plants. She manipulated Macbeth into killing Duncan, in order to derive the rubric of King and Queen. Lady Macbeth ironically, felt excessively guilty to kill Duncan herself-due to resemblance to her father-however, had no scruple or concern for Macbeths witting when she manipulated him into killing his friend. In order to carry through this she began oppugning Macbeth ‘s manhood, seeking to convert him that he was emasculate -hence weaker so she, so she and that he could non step up to the undertaking of killing Duncan. This mental use made him oppugn his judgement, which led to him going really baffled. In the terminal her uses were successful, assisting her achieve the power and control she so greatly desired. Nathan like Lady Macbeth, abused his household in order to acquire what he wanted. The villagers had become so fed up with Nathan seeking to command them and their faith that the y rebelled, killing all the white people in their small town. Nathan ‘s married woman and kids are in secret fixing to get away to America, but Nathan, out of fright of solitariness, begins to mistreat and pull strings his married woman, and endanger the lives of his kids, in order to acquire them to stay in the small town and let him to go on his quest. This maltreatment and use allowed Nathan to recover power and control over his household, while doing them even more anguish as they impotently watch the deceases of many people they loved. Both Lady Macbeth and Nathan ‘s uses and evident deficiency of guilt over them, show to the audience merely how pitiless both characters are. This pitilessness is a 3rd of import manner the characters are both developed and the subjects enriched. Nathan is so determined to complete the quest God sent him to make that he forgot his ethical motives and committed awful Acts of the Apostless in order to obtain power over the small town people and control over his household ensuing in the loss of many guiltless lives. His chief distressing act of pitilessness was working his girls and coercing them to remain in the Congo so that he could keep his control over them while the villagers fought for their freedom. These egoistic actions resulted in the decease of his four girls and married woman, go forthing him entirely. Lady Macbeth was far more pitiless so Nathan, upon hearing that Macbeth was to be king she immediately began to inquire God to do her into more of a adult male in order to be able to perpetrate slaying. â€Å" Come, you spirits that tend on moral ideas, unsex me here, aˆ?aˆ?And make full me, from the Crown to the toe, Top-full of direst inhuman treatment. aˆ?aˆ?A Make midst my blood. â€Å" ( Lady Macbeth- Act 1 scene V ) . She lost her scruples wholly and began to move without witting in the effort to derive the throne, her symbols of power and control. Lady Macbeth increasingly becomes more pitiless, until she does non even question the idea of killing Duncan in order to be following in line to the throne, she is over whelmed in her ain desires, that she forgot about everything else that use to affair. Throughout both Macbeth and the Poisonwood Bible both writers develop their several characters of Lady Macbeth and Nathan Price by foregrounding their picks and actions through aspiration, use and pitiless action. These characters therefore serve to foreground the overall subjects of power and control in both plants. Both Nathan and Lady Macbeth sacrificed everything for power and control non recognizing the true cost. Nathan losingss his full household and is left to populate entirely, and Lady Macbeth looses her saneness, driving herself to take her ain life. Their battle for power and control wrecked many lives and in the terminal their several triumphs was so little that it all did non look worth the attempt. COMPARATIVE ESSAY Having†¦ Lady Macbeth from Shakespear ‘s Macbeth and Nathan Price from the Poisonwood Bible By: Tori Skot For: Ms.Zaikos January 7, 2008

Monday, September 16, 2019

Computer Information System Brief

Kudler Fine Foods is a specialty food store located in the metropolitan area of San Diego California. Kathy Kudler founded the operation and by organizing a business plan and finance needs she was able to open the first store. Within the first six months, the store broke even and ended the year with a profit. Two more stores have opened since, and the company continues to remain bring in a profit. Kudler Fine Foods is looking to further expand the business and has asked Regal CPA’s to evaluate the company’s accounting operations.After evaluation of the systems and policies Regal CPA's will advise Kudler's on how to integrate the computer systems to meet business needs. Key Business and Accounting Information Needs Kudler’s initial business plan included funds in excess of $50,000 to install a Retail Enterprise Management System. Kathy Kudler contracted Smith Consulting to help analyze the business needs and select an appropriate REMS. Smith Consulting has been co ntracted yearly to maintain the system for Kudler Fine Foods.The REMS was chosen to help integrate Kudler’s point of sale system with the accounting modules including, general ledger, accounts payable, bank reconciliation, asset management and accounting, and security. Strengths and Weaknesses Kudler’s currently runs using a point of sale system, which reports all sales in detail sending information to the general ledger, electronic payment clearing house, and purchasing function. Each sale is transmitted into the general ledger automatically recording debits and credits, calculating the cost of goods sold, calculating FIFO inventory levels, and net profit.The POS system sends automatic transmission for credit sales to the financial institution. With each sale the POS system also adjusts inventory on hand, records discounted purchases, and tracks ordering. Having these systems integrated eliminates potential posting errors. The Entrepreneur (2014) website states that a POS system should allow a business to analyze sales data, determine how each item sells, adjust for purchasing levels, maintain sales history for future purchases, improvement of pricing accuracy by use of barcodes scanners and credit card authorizations. Currently the stores are connected through a T3 line.According to â€Å"Data-Connect† (2014), â€Å"A T3 line is an ultra high-speed connection capable of transmitting data at rates up to 45 Mbps. A T3 line is equal to approximately 672 regular voice-grade telephone lines, which is fast enough to transmit full-motion, real-time video, and very large databases over a busy network† (T3 – comprised of 28 T1 lines). T3 communication lines are generally used for larger corporations, and can be expensive averaging around $3000 per month (Data-Connect, 2014). Having this system helps to ensure all three stores remain connected and gives the able to communicate effectively.The disadvantage of a T3 line is that it is h ardware based and could crash. If a business does not have proper back up files and storage, information could be lost. A weakness within Kudler Fine Foods is with manual entry in the general ledger module and on cash purchases within the accounts payable module. When dealing with local grown produce, some growers insist on cash payments, which lead to manually entering the information into the accounts payable system. This leaves room for error from incorrect entry. This is also true for manual entry within the general ledger.Kudler Fine Foods also lacks a module for asset management and accounting. The company currently uses a spreadsheet software that is not integrated with the current REMS. This could lead to errors in correctly reporting financial information, as well as leading to additional manual entries. Opportunities Integration of all systems and procedures would greatly increase the accuracy of Kudler Fine Foods accounting system. It would be in the best interest of Kath y to contact Smith Consulting to review the current REMS, and decide what is needed to integrate the asset management and accounting module.Integrating this module will eliminate the spreadsheet software that is currently used. It would also be needed to explain the cash payment vendors with Smith Consulting to determine if the current REMS could handle such transactions, which would further eliminate manual entry. Another opportunity would be to search other hardware to connect the three stores that would be cheaper for the company. Currently the T3 line is designed for large corporations. Some suggestions would be to research a cloud storage for businesses. Cloud storage offers the same features as the T3 line but offers backup assistance.Cloud storage is also cheaper, cutting down on the business expenses (Dropbox, n. d. ). Cloud storage is good for smaller companies, with less expense, and will grow with the company’s needs. Threats Kudler Fine Foods currently does not ha ve a policy for security. The company’s REMS offer security features such as passwords, dollar limits, and limited access, without a security police or audits the business is at threat of embezzlement, hacking, and unforeseen errors. Kudler’s currently does not have an IT department to fall back on when there are issues with the software or hardware within the business.Without having an IT department the business could encounter computer or network related issues that would not be handled timely causing disruption of business. Without an IT department Kudler’s must rely on outside consulting to help repair any issues that would arise. Incorporating IT within the company would eliminate costly and time consuming repairs. Conclusion Although there is some potential for development within Kudler Fine Foods, for the most part the company is on the right track. Integrating all systems and policies would eliminate manual entries.Kathy Kudler should contact Smith Consu lting to determine how the REMS system can be upgraded to benefit the company’s needs. Also looking into different storage systems that are less costly and able to grow with the business could increase profitability. Lastly the threats within the business need to be addressed to ensure that the company does not fall at risk to fraud or other potential financial issues. Addressing the aforementioned items would ensure better business practices and procedures for Kudler Fine Foods.

Sunday, September 15, 2019

Offensive Advertisement Essay

Some marketers use persuasive advertisements to capture the attention of the customers; however, some marketers use offensive concepts to make publicity and create strong brand awareness. This is what Dolce and Gabanna did in endorsing the products in the market. The magazine advertisement portrays an image of a lady while being raped by a group of men. The controversial advertisement shows a man holding a woman by her wrists which symbolizes domestic violence. While the lady lies on the ground and the man grips her arm, they are being surrounded by topless men. Apparently, this advertisement portrays violence against women (Walters, 2007). Obviously, the company wants to promote publicity through this poster advertisement. The company aims to sell the brand name rather than the product itself. Through this kind of advertisement, the society will easily recall the name of the company which would make them buy the product because of its prominence in the market (Bel et al, 2005). This creative poster ad aims to sell the brand and awake the emotion of the people regarding domestic violence. Although it portrays aggression, the company has the right to show it to the public to make the customers aware about the rights of women in the society. Showing offensive images does not mean promoting a certain action to the public, it may serve as the bridge to make the government and the community act to eradicate the root of aggression in the world. It has to be distributed to the market not only to create sales but also to open the eyes of the people about domestic violence. The idea that this poster ad became controversial because of its subliminal messages should be taken as a good marketing method because the public easily reacted to the messages that this kind of ad shows to the society. This advertisement may have negative messages but it only shows that even the apparel company could create an effective publicity to promote the business and bring up the societal problems. The critics may find this advertisement as offensive; however, this would trigger the emotion of the people and make them act against domestic violence. References Bel, B. Brouwer, J. & Das, B. (2005). Media and Meditation. New Delhi: SAGE Walters, C. (2007). Is This Fashion Ad Promoting Gang Rape?. The Consumerist. Retrieved March 19, 2009 from http://consumerist. com/consumer/advertising/is-this-fashion-ad-promoting-gang-rape-313579. php

Saturday, September 14, 2019

Erasmus vs Luther; Discourse on Free Will Essay

The Erasmus-Luther Discourse on Free Will begins with the Diatribe concerning free will, written by Erasmus. Luther then refutes Erasmus’ Diatribe with The Bondage of the Will. The question being debated is whether man is in control of his own will, or whether everything is preordained by God, thus leaving man without free will. Their diverging philosophies have been interpreted as being the basic difference between Catholic and Protestant positions regarding free will. This debate offers two very conflicting views, although both philosophies were basic principles in their respective religions. Erasmus builds his argument without a solid foundation; like building a house without a foundation, it can easily crumble. Thus, Luther convincingly attacks Erasmus’ Diatribe. Erasmus holds that man is left with the choice of doing either good or evil. It is man’s choice and therefore, free will exists. In the opinion of Erasmus, the freedom of the will in Holy Scriptures is as follows: if on the road to piety, one should continue eagerly to improve; if one has become involved in sin, one should make every effort to extricate oneself, and to solicit the mercy of the Lord. Two conclusions concerning Erasmus’ beliefs can be drawn from this statement; firstly that man can himself find repentance and secondly that God is infallible, meaning that a person engages in evil acts with his own will. The definition of free will given by Erasmus is â€Å"the power of the human will whereby man can apply to or turn away from that which leads unto eternal salvation.† While addressing the topic of Adam and Eve, Erasmus states, â€Å"In man, will was so good and so free that even without additional grace it could have remained in a state of innocence, though not without help of grace could it attain the blessedness of eternal life, as the Lord Jesus promised his people.† Erasmus, therefore, believes eternal salvation is attainable with the help and mercy of God, but Erasmus also believes that Adam and Eve caused man to have original sin. Erasmus goes on to write, â€Å"In those without extraordinary grace the reason is darkened, but not extinguished. Probably the same occurs to the power of the will: it is not completely extinct but unproductive of virtuous deeds.† In short Erasmus believed that man has free will and therefore is punished or rewarded according to the choices he  makes. He backs his argument with many quotes from the scripture but so does Luther, thus the argument shifts, and the sense of scripture is the debate. Luther, who wrote The Bondage of the Will to refute what Erasmus had written in the Diatribe, disagrees; stating that man does not have freedom of the will. In the first few pages, Luther proclaims â€Å"The Holy Scripture is no skeptic, and what He has written into our hearts are no doubts or opinions, but assertions more certain and more firm that all human experience in life itself.† Furthermore, he goes on to say â€Å"The essence of Christianity which you (Erasmus) describe†¦is without Christ, without the Spirit, and chillier than ice†¦Ã¢â‚¬  Luther immediately implies that Erasmus has not been saved. Luther abhors those who claim to be self-reformers, once again contradicting Erasmus. â€Å"You say: Who will reform his life? I answer: Nobody! No man can! God has no time for you self-reformers, for they are all hypocrites. The elect who fear God will be reformed by the Holy Spirit.† Perhaps the quote that best exemplifies Luther’s position is as follows: Thus the human will is like the beast of burden. If God rides it, it wills and goes whence God wills; as the Psalm says, â€Å"I was a beast of burden before thee† (Psalm 72:22) If Satan rides, it wills and goes where Satan wills. Nor may it choose to which rider it will run, nor which it will seek. But the riders themselves contend who shall have and hold it.† This philosophy contends that both good and evil are worked by a higher being. Both authors in this work make reference to Judas and his betrayal of Christ. Both parties acknowledge the foreknowledge of God, but Luther proclaims that God willed it. Thus the Protestant faith grew on the principles of predestination and the absolute belief that the scriptures are to be interpreted literally. At no point does Luther ever stray from the central point of his refutation, proving Erasmus wrong by presenting the conclusive evidence needed. Erasmus, on the other hand, never really plants his feet in this argument. Erasmus covers his tracks by changing the terms of the debate throughout his work. For example, Erasmus fails to define the limits within which the reader should think that the will is being acted upon. One can not conclude that  Erasmus does not fully believe what he states in his Diatribe, but he admittedly discloses â€Å"I have always preferred playing the freer field of the muses, than fighting ironclad in close combat.† Erasmus proclaims that their debate is in the sense of scripture, yet how can one who defends free will pigeonhole the interpretation of the reader? Luther is much more direct in laying out his arguments and criticizes Erasmus for stating a bare definition without explaining its parts. The debate has very much become a personal matter by the time Luther’s discourse commences. There is no mutual agreement whatsoever, thus it is easy to see why the views of Catholics and Protestants were so divergent. Erasmus is clearly trying to convince his readers, most particularly Luther, that free will does indeed exist. Luther continues to stay his course and states that God wills all. Everything is preordained, evil included. Of the assertions, Luther simply states â€Å"one must delight in assertions to be a Christian at all!† While Erasmus seems leery to take a firm stance in his debate, he is changing the circumstances of the debate, which clearly is an attempt to prevent Luther from pinning him down in Luther’s The Bondage of the Will. After thoroughly refuting everything Erasmus has stated, Luther proclaims that Erasmus has â€Å"asserted nothing but made comparisons†. Whether there be complete merit in either man’s philosophy, Luther h as quite convincingly made Erasmus’ position appear flawed.

Friday, September 13, 2019

AP Euro Notes on Renaissance

AP Euro Notes on Renaissance Essay The balance of power among the Italian associates 1 . Italy had no political unity; it was divided into associates such as Milan, Venice, and Florence, the Papal States, and a kingdom of Naples in the south. 2. The political and economic competition among the associates prevented centralization of power. 3. Shifting alliances among the associates led to the creation of permanent ambassadors. 4. After 1494 a divided Italy became a European battleground. Intellectual hallmarks of the Renaissance A. Many, like the poet and humanist Patriarch, saw the fourteenth century as a new olden age and a revival of ancient Roman culture. B. Individualism 1 . Literature specifically concerned with the nature of individuality emerged. 2. Renaissance people believed in individual will and genius. C. Humanism 1 . Italians collected ancient manuscripts and monuments, and copied the ancient Roman lifestyle. 2. The study of the classics led to humanism, an emphasis on human beings. A. Humanists sought to understand human nature through a study of pagan and classical authors and Christian thought. B. The humanist writer Pico Della Miranda believed that there were no limits to what human beings could accomplish. . Ancient Latin style was considered superior to medieval Latin. D. Secular spirit 1 . Secularism means a concern with materialism rather than religion. 2. Unlike medieval people, Renaissance people were concerned with money and pleasure. A. In On Pleasure, Lorenz Villa defended the pleasure of the senses as the highest good. B. In the Dodecahedron, Vacation portrayed an acquisitive and worldly society. 3. The church did little to combat secularism; in fact, many popes were Renaissance patrons and participantsand the church even gave up its opposition to usury. Art and artists achievements, led by Florence and Rome. B. Art and power 1 . In the early Renaissance, powerful urban groups commissioned works of art, which remained overwhelmingly religious. 2. In the later fifteenth century, individuals and oligarchs began to sponsor works of art as a means of glorifications. 3. Wealthy people began to spend less on warfare and more on art and architecture. A. At first the bed chamber room was the most important, but later many other rooms were even more decorated. B. The homes private chapel was the most elaborate and expensive. 4. As the century advanced, art became more and more secular, and lassie subjects became popular. A. The style of art changed in the fifteenth century. B. The individual portrait emerged as a distinct genre. C. Painting and sculpture became more naturalistic and realistic, and the human body was glorified, as in the work of the sculptors Donated and Michelangelo. D. A new international style emphasized color, decorative detail, and curvilinear rhythms. E. In painting, the use of perspective was pioneered by Brucellosis and Della Francesca. C. The status of the artist 1 . The status of the artist improved during the Renaissance; most work was done by commission from a prince. . The creative genius of the artist was recognized and rewarded. 3. The Renaissance was largely an elitist movement; Renaissance culture did not directly affect the middle classes or the urban working class. 0 Social change of the Renaissance A. Education and political thought 1 . Humanists were interested in education, particularly the training of rulers, and moral behavior. A. Verger wrote a treatise on education that stressed the teaching of history, ethics, and rhetoric (public speaking). B. Castigations The Courtier, which was widely read, described the model Renaissance gentleman as a man of many Allens, including intellectual and artistic skills. C. Machiavellian The Prince described how to acquire, maintain, and increase political power. D. Machiavelli believed that the politician should manipulate people and use any means to gain power. E. Machiavelli did not advocate amoral behavior but believed that political action cannot be governed by moral considerations. B. The printed word 1. The invention in 1455 of movable type by Gutenberg, Fuss, and Such ¶offer made possible the printing of a wide variety of texts. . Printing transformed the lives of Europeans by making propaganda possible, encouraging a wider common identity, ND improving literacy. C. Clocks 1. By about 1320 some Europeans had learned how to quantify time by use of the mechanical clockmeaning bells. 2. Clocks were important for understanding and controlling urban-economic life. D. Women and work in R enaissance society 1 . Most women married, were responsible for domestic affairs, and frequently worked outside the home. 2. Women worked in ship building, textiles, agriculture, as well as midwives and servants. 3. READ: renaissance/sonnet study guideCompared to women in the previous age, the status of uppercases women declined during the Renaissance. 4.. The Renaissance did not include women in the general improvement of educational opportunities. Women were expected to use their education solely to run a household. E. Culture and 1 . With respect to sex and love, a double standard was applied as sex for women was restricted to marriage, while men could pursue sex outside of marriage. 2. The rape of women by uppercases men was frequent and not considered a serious offense. 3. Sex crimes occurred and were punished, but women appear to be victims in fewer cases than earlier. . Homosexual practice appears to have been common, particularly based on relationship between men and boys. 5. Some of this sexual activity seems to have evolved out of social-community needs of men. 6. The frequency of anti-sodomys laws in the fifteenth century suggests that homosexuality was widespread, difficult to out law, and important in shaping masculine gender identity. F. Blacks and ethnicity in Renaissance society 1 . Enslavement of Slavic peoples in eastern Europe was commonas Germans and others enslaved and/or sold Polish and Bohemian people. 2. Italians brought many white slaves to Europe by way of the Mediterranean. 3. Beginning in the fifteenth century, black slaves were brought into Europe in large numbers. 4. Black slavery in Europe appears to have been less harsh than that in America. 5. Some black rulers in Africa adopted a European lifestyle and participated in selling their black people into European slavery. 6. Africans, in fact, were of different ethnic groups and thus biracial. 7. Blacks as slaves and freemen filled a variety of positions, from laborers to dancers and actors and musicians. 8. The European attitude toward blacks was ambivalentblackness symbolized both evil and humility. 9. In the Renaissance, blacks were displayed as signs of wealth. 0 The Renaissance in the north began in the last quarter of the fifteenth century. A. It was more Christian than the Renaissance in Italy, and it stressed social reform based on Christian ideals. B. Christian humanists sought to create a more perfect world by combining the best elements of classical and Christian cultures. 1. Humanists like Left ©ever believed in the use of the Bible by common people. 2. Thomas More, the author of Utopia, believed that society, not people, needed improving. A. More was a Christian lawyer and minister of King Henry VIII. B. His Utopia was a socialistic society based on common ownership and social equality. 3. The Dutch monk Erasmus best represents Christian animus in his emphasis on education as the key to a moral and intellectual improvement and inner Christianity. C. The stories of the French humanist Rabbles were distinctly secular but still had a serious purpose. 1. Like More, Rabbles believed that institutions molded individuals and that education was the key to moral life. . His books on the adventures of Gargantuan and Pentagonal were spoofs on French social life. D. Northern art and architecture were more religious than in Italy and less influenced by classical themes and motifs. 1. Van Check painted realistic works with attention to human personality. 2. Busch used religion and folk legends as themes. 3. The city halls of northern Europe were grand architectural monuments. 0 Politics and the state in the Renaissance (ca. 1450-1521) A. Afterburners rulers began the process of order through centralization of power. 1. The result was the rise of many powerful and ruthless rulers interested in the centralization of power and the elimination of disorder and violence. 2. Many of them, such as Louis XSL of France, Henry VII of England, and Ferdinand and Isabella of Spain, seemed to be acting according to Machiavellian principles. 3. These monarchs invested kingship with a monarchs were not entirely originalsome of them had their roots in the Middle Ages. 5. The ideas of the new monarchs were not entirely originalsome of them had their roots in the Middle Ages. B. France after the Hundred Years War 1 . READ: Humanism in Renaissance Art EssayCharles VII ushered in an age of recovery and ended civil war. A. He expelled the English, reorganized the royal council, strengthened royal finances, reformed the justice system, and remodeled the army. B. He made the church subject to the state. 2. Louis XSL expanded the French state and laid the foundations of later French absolutism. C. England also suffered from disorder. . Feudal lords controlled the royal council and Parliament in the fifteenth century. 2. Between 1455 and 1471, the houses of York and Lancaster fought a civil war called the Wars of the Roses that hurt trade, agriculture, and domestic industry. . Edward IV and his followers began to restore royal power, avoided expensive war, and reduced their reliance on Parliament for funds. 4. The English Parliament had become a power center for the aristocracy but was manipulated by Henry VII into becoming a tool of the king. 5. Henry VII used the royal council and the court of Star Chamber to check aristocratic power. 6. Henry VII and his successors won the support of the upper middle class promoting their interest in money, trade, and stability. D. Spain turned against its own cultural diversity 1 . The reconstitutes was the centurions attempt to unite Spain and expel Muslims and Jews. 2. The marriage of Ferdinand and Isabella was the last major step in the unification and Christianization of Spain. A. Under their reign, however, Spain remained a loose confederation of separate states. B. They used the harnessed, or local police forces, to administer royal Justice. 3. Ferdinand and Isabella restructured the royal council to curb aristocratic power. . The church was also used to strengthen royal authority. 5. Ferdinand and Isabella completed the reconstitutes in 1492, but many Jews remained because they aided royal power. A. Jews were often financiers and professionals; many (called converses) had converted but were still disliked and distrusted. B. Needing a scapegoat during the Black Death, Spanish mobs killed many Jews. C. Ferdinand and Isabella revived the Inquisition and used its cruel methods to unify Spain and expel the Jews. 6. Spanish Christians rejected converses on the basis of raceout of fear of converses taking over public offices. Most Jews fled from Spain.

The effect of the Spanish American war on Cuban immigration to the Essay

The effect of the Spanish American war on Cuban immigration to the U.S. in the early 20th century - Essay Example This essay considers the nature of the Spanish American War as a seminal event in American history that had a tremendous influence on Cuban immigration to the United States. Spanish control of Cuba had dated back unto the early colonial period, as it was Christopher Columbus who first discovered the island in the 15th century. Cuban immigration to the United States had been prevalent as the two nations developed throughout the proceeding centuries, but greatly increased in the years immediately preceding the Spanish and American War. While this was in part brought on by the increased levels of revolutionary strife occurring throughout the country during this period, after the fall of the Spanish empire despotic rule in the Cuban colony greatly increased. It was during this period that Cuban farmers and intellectuals who had previously supported Spanish rule began to alter their perceptions and gradually support independence Indeed, prior to the Spanish American War, Cubans had engaged in a series of conflicts in an attempt to gain independence from Spanish rule (Corbitt 1963). Through the Ten Years’ War, the Little War, and the War of ’95, Cubans made strides to asserting their independence, although these wars were ultimately unsuccessful. During this period Cubans immigrated to the United States to avoid what they believed was oppressive Spanish rule, as well as to gain supporters for their revolutionary efforts. Cuban was an impoverished nation and country and the revolutionists didn’t have money for supplies to advance their revolutionary agenda. This poverty and internal strife also contributed in great part to the increased levels of immigration (Paterson 1996). Gradually, it was in great part due to the Cuban immigrants that moved to the United States and shifted public perception of the conflict that led to the United States involvement in the Spanish American War. The Cuban

Thursday, September 12, 2019

How Political Lines or Action can affect and improve the different Essay

How Political Lines or Action can affect and improve the different sectors of the Economy in UK - Essay Example Leading publications are stuffed with articles about the political economic system of economic occurrence or a different; Specialty journals are actually started; conferences with a specific fiscal issue typically have no less than one paper about the politics on the issue, let alone numerous meetings devoted only to political economy. Simply speaking, it seems justified to talk about the new politics, economy as an important subject of recent research also to conclude that this is not simply a new fad, but a location of analysis thats here to keep. In limited, the political economic system falls in that specific class of stuff that seem pretty old as well as musty as well as quite younger and fresh while doing so (Press.princeton.edu, 2014). Politics and financial system are without a doubt two distinct fields, yet greatly associated as they said; politics cannot be fully understood without the economics in addition to vice versa. In UK, politics really end up in the matter in economics; on who have lost the money and the amount as the challenge of personal dilemma has been tackled. With the economics, they just find the problem as a mere economic crisis; but in terms of political economy, the challenge has something to do with the tricks of personal letters. Possessing these problems, political system could even be questioned in its ability on solving and producing decision on the matter. A key area regarding government economic policy could be the role that the government gives to the state within the economy. The key to your smooth running economy is usually having appeared fiscal as well as monetary insurance policies. We have to have policies that could be changed after a while to far better serve your economy overall. The UK economy has had its good and bad, and the actual economy is probably in a new downward time now, but economic and monetary policies are usually adjusted to adjust to what is most beneficial for

Wednesday, September 11, 2019

Direct Marketing is an invasion of people's privacy. Discuss this Essay

Direct Marketing is an invasion of people's privacy. Discuss this statement - Essay Example Two, direct marketing attempts to promote a specified call to action, for instance, an advertisement may require the customer to either click on a link to a website or calla free telephone number. Three, direct marketing lays emphasis on measurable, traceable reactions from clients without regard for the medium that is utilized (Tapp 2004, p. 9). In addition, direct marketing is utilized by businesses of all magnitudes, from the ones that are in their initial stages to the most developed ones. A correctly planned and implemented direct marketing advertisement may prove definite earnings on investment by indicating how a large number of probable clients reacted to a concise call to action. Standard advertisements avoid call for action in preference of communications that attempt to develop prospects’ emotional engagement or awareness with a product. Even properly developed standard advertisements infrequently can prove their effect on the end result of an organization (Blankens hip, Breen & Dutka 1998, p. 72). This paper will discuss the statement direct marketing is an invasion of people’s privacy. ... Direct mail explains messages conveyed to possible donors or clients through the postal service and different delivery services. Direct mail is distributed to clients on the basis of criteria, for example, buying pattern, age, profession, location, income, among others, for example, it may be in the form of a post card with the heading â€Å"Lose extra fat in two weeks†. Bulk mailings are a specifically prevalent technique of promotion for organizations functioning in the travel and tourism sectors, home computer, and financial services (Adcock & Al Halborg 2001, p. 15). Advertisers frequently enhance direct mail activities into targeted mailing, in which mail is distributed using database assessment to choose receivers perceived to be most probable to react in a positive way. For instance, an individual who shows preference for swimming may get direct mail for swimming-associated commodities (Adcock & Al Halborg 2001, p. 15). Using mobile marketing, marketers communicate with potential donors and clients in an interactive way through a mobile network or device, for example, a smartphone or cellphone. Forms of mobile marketing messages include mobile applications, multi-media message service, and a short message service. Market communications are sent through mobile applications, audio, videos, and images, and text messages. Email marketing is also becoming the most largely utilized direct marketing techniques. The popularity of email marketing is because it is relatively affordable to send, test, and design an email messages. Email marketing permits marketers to send messages at all times, and to correctly determine reactions (O'guinn 2008, p. 625). For example, Burger King lately developed a mobile Web site so as attract customers to its restaurants.

Tuesday, September 10, 2019

Market research Assignment Paper Example | Topics and Well Written Essays - 750 words

Market Assignment - Research Paper Example Energy drinks are products that became popular in the year 2000 and their popularity kept on increasing since then. These products are really suited for those individuals who have to work at night hours or have a hectic nature of work on their shoulder. The launch of a 12 hour energy drink would be considered a market leader product in a market where the current offering is only a 5 or a 6 hour version of the energy drink. As it is considered to be newer version of the product in the existing market, it would be really beneficial if a market research is conducted to analyze whether the product will succeed in the market or not. As the company in question lacks the budget to conduct a survey or the focus group research analysis, the only option left would be to use public information on the energy drink market that would help in identifying the target markets for such an energy drink. On the basis of the information and the current buying behaviors of individuals, it seems obvious tha t the target market for a 12 hour energy drink would be the age group of 16 to 30 years old. The recent trend of advertising for the energy drinks currently focus on the young generation of such age group. This age group is can further be divided into athletes, gamers, party lovers and workaholics. Now it would be really difficult to target all these different target groups with a uniform/similar product but since the product brings an extension to the time period i.e. 12 hour version, it may be possible that it can serve all the different target groups with a uniform product i.e. similar product, packaging, etc. By identifying the target market, a segment of the market would be identified. This market segmentation would help in reduced marketing costs for the company. For a successful market segmentation and target market, proper consumer data would be analyzed with respect to the energy drinks. Using the public information, both quantitative and qualitative would be analyzed. Quan titative data would include such as age group, the age group of 16 to 30 years old would be the perfect market as far as the age group is concerned for the 12 hour Power O energy drink. The income factor would not be much of a concern as far as the target market is concerned, the prices of such energy drinks are cheap and these can be easily bought by the target age groups. As far as the qualitative data is concerned, there would be no effect based upon the education of that particular target market. The occupation of the target market may come into question with regards to the occupation. People working at night hours are deemed to be fond of energy drinks, hence a 12 hour Power O energy drinks would really help them. The only question that would really matter would be the fact that such 12 hour energy drink would have ingredients that might have negative effects on the users. Such 12 hour energy drink would have heavy amount of caffeine that can be considered to have negative and harmful effects on the users of such energy drinks. Hence at the target age range of 16-30, it could be excessively harmful and it can create legal restrictions on the sale of such energy drinks (as is the case in Norway and Iceland where under 16 sales is prohibited) because of the increased amount of caffeine